The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking a marketing manager who has strong marketing -- project management, social media, research, and graphic design experience/skills. Individual will be responsible for managing the marketing of organization products by developing and implementing marketing and advertising campaigns, tracking sales data, maintaining promotional materials inventory, exhibiting at trade shows, maintaining databases, and preparing reports. Manage the day-to-day implementation of the organization's strategic marketing (including social media) plans to ensure an accurate, consistent message in its marketing initiatives. Responsible for producing programs that support membership development, annual scientific meeting, special events, journals, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Execute market research initiatives that assist with the organization's goals and objectives.
Manage the day-to-day product marketing and social media efforts for appropriate organization products and services, including journals, collateral (print) materials, electronic and web-based communications and marketing initiatives, and advertising campaigns. Assist in the development of marketing/social media financial planning and budgets that integrates with other department financial plans. Manages advertising sales and trade shows.
Manage the production of products and programs ensuring alignment with the organization brand and budget parameters. Serve at the primary organization point of contact for printers, designers, and mail houses, list management vendor, and facilitates the production of all materials (print, electronic, e-newsletters, various publications, annual scientific meeting materials, membership materials and professional affairs materials, media kit, etc.)
Manage the continuous review of marketing and social media strategies and tactics, including analyzing return on investment, reporting on results, and creating enhanced strategies that will improve market impact and return on investment.
Manage competitive intelligence gathering and analysis on key competitors, potential partners, and other factors (i.e. economic) that may impact the organization's products and services. Interpret information and generates internal reports and findings to inform business development/change decisions.
PandoLogic. Keywords: Marketing Manager, Location: Washington, DC - 20005